Lifetime Gets Edgier With Selena Gomez, Ronda Rousey, Serena Williams and More

“Welcome to the fempire” has become as much an internal rallying cry as it has an unofficial tagline as Lifetime looks to get a bit younger, edgier and more focused on female empowerment. Accompanying a new on-air look and a smattering of ads is a sizable collection of new development centered on the type of strong women who populate the network’s critical breakout UnREAL. Among the highest-profile additions: a scripted series inspired by Selena Gomez’s life (she’ll executive produce with Kevin Spacey and Dana Brunetti); a trio of movies from UFC’s Ronda Rousey; an UnREAL web spinoff about fan favorite Faith and girlfriend Amy from series co-creator Sarah Gertrude Shapiro; and a push into comedy with the acquisition of Amazon’s critically beloved half-hour Catastrophe in early 2017. Read More…