Kidscreen Summit 2018 To Kick Off Exploring a Seismic Shift in the Emotional Landscape Of GEN Z with Geena Davis and Marty Krofft

After delivering a knock-out keynote address at Kidscreen Summit 2016 that had audience members rethinking their approaches to gender and diversity in the development process, activist and Oscar-winner Geena Davis is returning to the event to unveil exclusive new research from the Geena Davis Institute on Gender and Media. Her latest study seeks to examine how products are being marketed to boys and girls through the use of brand mascots. It will analyze and identify current trends in the marketplace, and look at how the way brands portray different genders negatively or positively affects the way children perceive gender roles. Read More…