As Disney Junior Turns 5, Nancy Kanter Talks Boys Vs. Girls, Disney Synergies, Multi-Platform Challenges, Kids TV Future

Underscoring how rapidly the TV landscape is changing, just five years ago there was an entire 24-hour cable channel dedicated to rerunning episodes of daytime soaps someone may have missed. As the number of soaps shrunk and the proliferation of DVR viewing grew, Disney-ABC decided to replace SoapNet with a preschool channel. Disney Junior started as a programming block on Disney Channel on February 14, 2011 with Jake And IZZY, CUBBY, JAKEThe Never Land Pirates before launching as a channel a year later with Doc McStuffins to compete against Nick Jr. and Sprout. Read More…