Why Are Powerful Women Icons Always Wearing High Heels?
You needn’t look beyond Hillary Clinton’s presidential campaign to understand this paradox: the more powerful a woman is, the more […]
Female characters in film and TV motivate women to be more ambitious, more successful, and have even given them the courage to break out of abusive relationships
As the Oscars and Hollywood continues to draw criticism for the lack of equal representation of gender and diversity, ground-breaking global research by the Geena Davis Institute on Gender in Media and J. Walter Thompson Company shows that female role models in film and TV are hugely influential in driving women to improve their lives. The research by the Institute and JWT finds that 90% of women globally feel that female role models in film or TV are important, 61% said female role models in film and TV have been influential in their lives and 58% said that women have been inspired to be more ambitious or assertive.
