A memorable line from an old activist anthem warned that “The Revolution Will Not Be Televised.” But as it turns out, there’s a major culture shift happening on the other side of the screen.
Black audiences spend about 12 hours more time with media each week than the general population, according to a recently released Nielsen study, with the biggest portion of their time spent on TV. And while the pervasiveness of modern media is well-documented, Nielsen’s research revealed that Black audiences deliver the highest engagement.
Perhaps the most significant finding of all? There are bigger things to come regarding the potential influence of Black audiences. The African-born U.S. population tripled in the past 20 years. And migration data suggests that Black immigrants will account for one-third of the U.S. Black population growth through 2060, ushering a new array of ethnic, linguistic and educational backgrounds. Read more.
